Asahi Super Dry Appoints BLACKPINK as Brand Ambassador

Japanese beer brand Asahi Super Dry has tapped BLACKPINK as its latest ambassador, making this the first partnership where all the members of the globally famous K-pop group represent a beer brand. This collaboration is set to shake up key East Asian markets including Japan, mainland China, South Korea, Taiwan, Hong Kong, and Mongolia.

The campaign goes under the catchy slogan "BLACKPINK in your Dry," blending the beer’s well-known crisp and refreshing flavor with the group’s iconic phrase. Fans will get to see Asahi Super Dry and BLACKPINK join forces not only through widespread billboards and big promotions in major cities, but also through unique, market-specific campaigns designed for each region.

What’s really got people excited is the limited-edition Super Dry products featuring exclusive BLACKPINK designs. Plus, there will be promotional events across the region where consumers can win merch like the special "Asahi Super Dry x BLACKPINK Original Ice-Cold Tumbler," making this partnership a treat for both beer lovers and BLINKs alike.

Known worldwide for their bold performances and energetic presence, BLACKPINK fits perfectly with Asahi Super Dry’s adventurous brand spirit. The group’s fearless creativity and dynamic personalities, loved by millions, will inject fresh energy into the brand and help boost its appeal across the region.

"BLACKPINK perfectly embodies the brand’s spirit, one that dares to go beyond the expected."

This partnership is more than just a commercial deal — it’s a strategy to strengthen Asahi Super Dry’s position in the market while expanding awareness through a global powerhouse. Expect to see a lot of BLACKPINK influence woven into the brand’s messaging, which is sure to make waves among fans and casual drinkers alike.

Fans across social media have been buzzing since the announcement, sharing excitement and tagging all the related promos. With BLACKPINK’s global reach and Asahi Super Dry’s legacy, this collaboration looks like a win-win, seamlessly merging music culture and refreshing beer enjoyment.