QWER Named Hyundai Duty Free’s New Brand Ambassador Following NewJeans

QWER has been named the latest ambassador for Hyundai Department Store Duty Free, taking over from NewJeans as the new face of the brand. This partnership was announced officially on July 9 via Hyundai Department Store’s social media channels.

Along with the announcement, the group shared fresh photos from their newest shoot. In these images, the members sport preppy outfits and pose confidently with their individual instruments, highlighting their unique charm and style. The visuals reflect a youthful yet sophisticated vibe that fits well with the brand’s image.

The timing couldn’t be better for QWER, who have been riding a wave of success. Just a few weeks earlier, on June 21, they took home a main award at the 34th Seoul Music Awards, further cementing their status as one of the rising stars in K-pop.

Fans are already buzzing about the collaboration and the new concept photos, which emphasize both QWER’s musical talents and their fresh appeal. This marks a significant step for the group as they continue expanding their presence beyond music into the world of fashion and endorsements.