How K-Netizens Are Responding to BLACKPINK’s “JUMP” Music Video
BLACKPINK has just released the music video for their new song "JUMP," marking their highly anticipated comeback as a full group. Since dropping, the video has stirred up a lot of chatter online, especially among Korean netizens, who have been both intrigued and baffled by the video’s unusual and quirky visuals.
From scenes of the members dancing inside a giant human mouth to Lisa performing between two halves of a split-open head, the MV takes a surreal and somewhat strange route that’s different from what fans might expect from BLACKPINK’s usual style. This bold and eccentric concept has definitely caught people’s eyes, even if it left some scratching their heads.
The reactions from Korean netizens show a wide range of feelings. Many found the visuals bizarre but also refreshing, with some appreciating the video’s fresh and playful vibe. Others weren’t so convinced by the concept, feeling it was odd or even uncomfortable at times. Here’s a taste of what people are saying:
"I thought it was fun lol."
"It’s different…"
"Feels like they were deliberately going for a bizarre and strange vibe. It’s a refreshing shock."
"The teaser looked super cool, but the MV turned out to be unexpectedly silly lol. Seems like they intentionally went for a ‘silly’ vibe. It’s new. It’s funny but entertaining."
"People on Pann say it’s bad, but the reaction seems good elsewhere. I swear I’m not even a BLACKPINK fan."
"The MV is kinda weird, but the song’s decent lol."
"I just watched the MV. It’s so creepy. I doubt the members even liked the concept, judging by their past works."
"The MV is strange, but the song is great lol. Super addictive."
"Feels like they rushed out a group song out of obligation."
"I personally love BLACKPINK songs, but this one isn’t catchy at all… It just feels like it’s getting views because they’re famous."
"It’s grotesque. Shouldn’t there be a warning for sensitive viewers?"
"Why are people saying it’s eerie or creepy lol. It just felt silly to me. Honestly, I liked that the MV was set in Korea. It had a clear identity. They’ve done so many concepts before, so why not try something silly? It’s not like it’ll ruin their career lol."
"If it wasn’t BLACKPINK doing this, it would totally feel like a budget idol group MV. Watching it made me feel like it was some provincial event."
"How come their solo songs always seem higher quality, both in music and visuals? lol."
"The headbanging was so intense it looked like they were dying. It was uncomfortable to watch. I thought it would pass quickly, but it dragged on way too long."
"The song and MV doesn’t really seem like it’s in the BLACKPINK style."
Despite the mixed reviews, the song "JUMP" has been noted as catchy by several viewers, though some feel the group may have rushed this release or leaned on their fame to draw attention. The unique concept has definitely sparked conversations, showcasing BLACKPINK’s willingness to experiment, even if it divides opinion.
What do you make of BLACKPINK’s latest effort? Do you think the quirky visuals work or fall short? Share your thoughts in the comments below!