BTS, Seventeen, and Big Bang Maintain Their Positions as the Top 3 K-Pop Boy Groups in Brand Value

The latest Korea Brand Reputation Index for K-Pop boy groups has crowned BTS as the top group for July, racking up 10,128,032 brand points. This marks a jump from their previous spot at second place last month. Close behind is fellow HYBE labelmate Seventeen, who slipped one spot to second place with 6,230,280 brand points. Meanwhile, Big Bang held steady in third place for the third month in a row, scoring 3,342,244 points.

This ranking reflects a data analysis conducted from June 12 to July 12 KST, where the Korea Brand Reputation Index examined huge amounts of consumer participation, media activity, communication, and community engagement surrounding currently active K-Pop boy groups.

Beyond the top three, the ranking reveals a mix of veteran and newer groups holding strong spots. Following Big Bang are popular names like SHINee, EXO, and ENHYPEN, and continuing down the list, groups like Super Junior, NCT, and ATEEZ also made the top 10. The full top 30 groups for July go as follows:

BTS, Seventeen, Big Bang, SHINee, EXO, ENHYPEN, Super Junior, NCT, ATEEZ, BOYNEXTDOOR, Stray Kids, INFINITE, BTOB, RIIZE, WINNER, The Boyz, ASTRO, TWS, MONSTA X, VIXX, Wanna One, ZEROBASEONE, ONF, Highlight, TVXQ, GOT7, 2PM, TREASURE, TXT, and CRAVITY.

These rankings give a solid glimpse into how these groups are performing not just in music, but in maintaining strong connections with fans and the media. As BTS regains the top spot after a brief dip, it’s clear their influence remains powerful across multiple arenas.