Behind the Scenes Footage of BLACKPINK Filming the “JUMP” Music Video

On July 15, fans got a fresh look behind the scenes of BLACKPINK’s latest music video, “JUMP.” A short video popped up, giving a real glimpse at the sets, physical props, and live filming with the members right there on set. This peek behind the curtain quickly caught the attention of netizens who praised the effort put in by both the production team and BLACKPINK themselves.

Many were quick to point out that this footage put to rest some of the earlier criticisms and confusion about the group relying on AI effects for the video. Instead, it clearly highlighted the hands-on work involved, showing it wasn’t just digital trickery but genuine creativity and hard work.

In the days surrounding this release, Jennie and Jisoo shared snippets of the pre-production process for “JUMP” on their Instagram accounts. These posts added more layers to the story behind the viral hit’s creation. Fans are now looking forward to Lisa and Rosé likely sharing similar behind-the-scenes glimpses, completing the picture of the making of the song and video.

The reaction on social media didn’t stop there. Fans and commentators have been actively tweeting and discussing the video’s quality and the members’ involvement, celebrating the teamwork and talent on display.

Here’s one tweet from BLACKPINK’s official account that fans are buzzing about:

“BLACKPINK”

You can watch the official “JUMP” music video below to see all the hard work translated into the final product: