Aespa’s Winter Showcases Refreshing Summer Vibes in Poolside Vacation-Themed Photo Shoot

Photos from a recent summer ad shoot featuring Winter of aespa give a glimpse of a lighter, more casual side of the K-pop star. These behind-the-scenes shots show Winter in bright, airy settings, highlighting her fresh and relaxed vibe as she promotes the brand’s summer campaign.

In the images, Winter’s natural charm stands out alongside her effortless style. The refreshing mood perfectly matches the season, making fans excited to see her in a concept that feels warm and approachable, rather than the intense or futuristic looks she’s often known for with aespa.

The company behind the shoot shared these photos as a way to show off the easygoing atmosphere of the campaign, and it’s clear they wanted to position Winter as someone who suits not just bold, high-energy performances but also quiet, chill moments. It’s a nice contrast that adds a different layer to her public image.

About working on this campaign, Winter herself commented:

"Working on this project was really fun and refreshing. I enjoyed the vibe of the shoot, and it was a great change of pace." Winter

Fans have already started sharing their excitement online, appreciating how Winter can switch from fierce stage looks to something softer without losing her unique appeal. This campaign is another reminder of her versatility as both an artist and a style icon in the K-pop scene.

With aespa continuing to rise and break new ground, moments like this summer shoot give fans a chance to connect with Winter in a new way, seeing the personality behind the performer. It looks like her star is only going to keep shining brighter through these kinds of opportunities.