TWICE’s Latest Billboard Achievement Sparks Debate Among K-Netizens Over K-Pop Demon Hunters Role

TWICE is facing debate after an unexpected Billboard Hot 100 surge.

TheQoo post with over 50,000 views sparked discussion about the group’s current chart success. TWICE, now in their 10th year, has two tracks climbing the Billboard Hot 100 simultaneously.

Their song “Takedown” set a new record for Korean artists in 2025, holding the longest run on the chart with six consecutive weeks. Fans praise this as proof of TWICE’s strong overseas staying power.

Controversy surrounds whether their success is fully organic or boosted by the KPop Demon Hunters soundtrack. The timing of the movie and TWICE’s comeback fueled speculation about extra visibility.

Some argue TWICE’s international popularity has long been solid, dismissing claims that the movie alone caused the surge. Others believe the soundtrack gave TWICE an extra push.

“I wasn’t really into TWICE’s music before, but I’ve actually been enjoying these two songs. I hope TWICE keeps getting great tracks in the future.”

“TWICE has always been popular overseas. The only reason their results feel so huge this time is because you can really see the numbers. Saying it’s just because of ‘KDH push’ shows you don’t know anything. Honestly, compared to groups that chart for a bit through playlists and media play then disappear, TWICE’s recognition is on another level.”

“I’ll always support TWICE!!! I hope they keep doing well for a long, long time.”

“Did their comeback song also make it into the Hot 100? Is that the song they’re talking about? That’s amazing.”

“Because of ‘Strategy’, I didn’t really check out TWICE’s music before. But now I find myself listening again.”

TWICE’s Billboard chart climb remains a hot topic as fans and netizens debate the role of the KPop Demon Hunters soundtrack versus genuine long-term popularity.