BLACKPINK Jennie’s Latest Moves Cause Stir Amid Brand Replacement Rumors

BLACKPINK Jennie is facing controversy after being “replaced” as ambassador by multiple top brands.
The controversy began when several major brands quietly ended their partnerships with Jennie, sparking heated debates among fans and netizens. Many wondered if her idol status was fading.
Soon after, Jennie showed she’s far from done. Netizens noticed she’s actually thriving with fresh new deals.
Jennie recently attended a special pop-up event in Korea for Ray-Ban, marking their first pop-up in the country.
JENNIE at Ray-Ban’s first pop-up in Korea #JENNIE #제니 #Rayban #OA pic.twitter.com/IHYBkmeSD2
— OA (@oddatelier) September 10, 2025

BEATS by Dre unveiled a new special edition headphone collaboration with Jennie. The JENNIE Beats Solo 4 launched on September 5th at locations in LA, NYC, Seoul, Tokyo, and Shanghai.
Unwrapping the Special-Edition JENNIE Beats Solo 4
Available September 5th on https://t.co/9xbKsDJ5tH and in-store at
The Grove — LA, US
Fifth Avenue — NYC, US
Myeongdong — Seoul, S. KR
Omotesando — Tokyo, JP
Jing’an — Shanghai, CN pic.twitter.com/9i5f2KCwjP— Beats by Dre (@beatsbydre) September 4, 2025
Popular brand Stanley also announced a new collab with Jennie, sparking excitement for the fresh and creative designs.
jennie x stanley details pic.twitter.com/wpsLSqUKXG
— ❦ (@jnkcyber) September 10, 2025
Fans are impressed by how strong Jennie’s brand portfolio looks despite initial backlash over the “replacement” news.
jennie’s brands don’t play about her pic.twitter.com/jvtjaBRkuY
— (@rubychellas) September 11, 2025
rubies after jennie release her beats, ray-ban, stanley tumbler, and now new ‘ruby’ merch at all once pic.twitter.com/ncMmFUXkuo
— 𝐉 (@ysaaanini) September 11, 2025
Jennie’s big move in this week!!! pic.twitter.com/THXB1mJMjk
— sdington (@maibogs) September 11, 2025
y’all don’t understand how big jennie x Stanley deal is. they’ve worked with big names such as Messi, Post Malone, Tyla, and Olivia Rodrigo pic.twitter.com/JOKEZ9KgWR
— (@rubychellas) September 11, 2025
Jennie is proving she’s still a power player in the fashion and music brand world, despite the initial shock.
BLACKPINK’s Jennie Replaced As Ambassador By Multiple Brands, Sparking Heated Debate
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