Song Kang Chosen As New Face For Top Korean Casual Wear Brand

Song Kang is the new face of casual wear brand POLHAM.

The brand picked him for his wide influence and trendy image.

A POLHAM rep said:

“Song Kang is not just popular; he is an icon and influencer who can communicate most effectively with consumers in the digital age. His unique friendly yet trendy image perfectly aligns with POLHAM’s ‘Happy Together’ brand direction.”

Song Kang has grown as a global figure with roles in Netflix’s Love Alarm and Sweet Home, JTBC’s Nevertheless, and SBS’s My Demon.

POLHAM focuses on casual styles everyone can enjoy comfortably. Their slogan is “Happy Together.” The brand won the Basic Casual category grand prize at the 2025 Korea First Brand Awards for three years running.

The brand added:

“In 2026, through Song Kang, POLHAM plans to present sophisticated casual styles enjoyed by various generations in daily life. With his trendy visuals and status as an icon renowned across generations, we will engage more closely with consumers.”