Actor Kim Seon Ho Dropped by Fashion Brand Amid Tax Evasion Controversy

Kim Seon Ho is facing controversy over tax irregularities, and fashion brand BEANPOLE is pulling back fast.
The brand quietly deleted a teaser video for its 2026 Spring Collection featuring Kim Seon Ho from Instagram. On YouTube, the video is now partially private, only viewable via direct link.
BEANPOLE had worked with Kim Seon Ho on campaigns last year. The teaser was released to promote their new collection and rode on the buzz from his Netflix K-Drama Can This Love Be Translated.
The controversy began when allegations surfaced that Kim Seon Ho received entertainment earnings through a family-owned company, sparking questions about his tax payments.
As the situation unfolded, BEANPOLE moved to limit his exposure, likely to protect its brand image from fallout.
An abrupt cut like this from a major brand is fueling more scrutiny around Kim Seon Ho and the tax issue going viral.
