BTS Jimin’s Family Business Faces Unexpected Threat
BTS’s Jimin is facing backlash as fans accuse a company of trying to exploit his family’s business name.
For years, fans have known that Jimin’s father runs a café in Busan called “Magnate.” The café is a popular spot for ARMYs and even draws tourists from overseas.
The controversy began when reports revealed that Jimin’s father never trademarked the “Magnate” name. As a result, someone else copyrighted it, forcing the café to change its name to “ZM-ILLENNIAL.”
Soon after, the business issued a public notice warning customers about a new store opening nearby under the name “Magnate.” This new store is not connected to Jimin’s family.
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ZM-ILLENNIAL in Busan has requested that visitors be aware that their cafe is ZM-ILLENNIAL, not Magnate. A nearby cafe is operating under the Magnate name, but it is not affiliated with them. Please help share this information with anyone planning to visit.
— j.mt (@jiminticaI) June 5, 2026
The new “Magnate” store will run an apparel business. Although it’s not a direct competitor, fans are outraged, accusing the company of shamelessly trying to cash in on the global fame of the “Magnate” name linked to Jimin. The outrage grew stronger because the new store’s sign uses the same typography as the original café.
Fans quickly reacted online with strong criticism:
not even his father is free from leeches
— Jessi 13TS (@jiminiechicky) June 5, 2026
Not just name the styling the font all same lol that owner is such a leech.
— ☆silverstar7☆ (@1310silverstar) June 5, 2026
the same typography… this is diabolical
— sdl ٭ (@_sdl93) June 5, 2026
Erm wtf???? The shamelessness knows no bounds
— 정국 ‘s Kuls⁷ IS SEEING BTS ⊙⊝⊜ (@wannaseeJKin3D) June 5, 2026
Make sure no ARMY buys from that store!
— ARIRANG⟭⟬ ㉧㉣㉣⁷ ⟬⟭아포방포BTS IS 7 (@charestriart) June 5, 2026
i hope it goes bankrupt.
— ①③⓪⑥ (@H0BIL0VI) June 6, 2026
As the situation unfolded, fans remain firm in supporting Jimin’s family business and warning others to avoid the new “Magnate” apparel store. The dispute highlights the importance of trademark protection, especially when a brand gains global recognition through a celebrity connection.