ADOR CEO’s Personal Social Media Revealed Amid NewJeans Dispute

Lee Do Kyung is facing backlash for following Danielle and Min Hee Jin on Instagram amid the ongoing NewJeans and ADOR controversy.

The drama started when netizens discovered that ADOR’s current CEO was quietly following the former ADOR reps Danielle and Min Hee Jin on his personal account. Fans saw this as suspicious given the legal battles and public conflict involving the two sides.

Many called him out publicly for the seeming hypocrisy.

Lee Do Kyung, behind the scenes, you are following Danielle and Min Hee Jin on your personal account, but up front, you’re taking down the group photos and using the logo Min made. Aren’t you ashamed? I was going to keep your account private, in case you changed your ID and launched something, but if you need a full-on DM-attack from the psychopath squad, let me know, I’ll make it happen!
— 구뭉 (@9u_Mung)

Critics also pointed out Lee’s Instagram activity following a member he personally expelled and referencing a former CEO’s account, accusing him of stalking and stealing creative work.

Aren’t you embarrassed to be following a member you kicked out? Do you think secretly stalking the former CEO’s Instagram, from whom you stole all their work, isn’t tacky?
— 구뭉 (@9u_Mung)

International fans are puzzled too.

Current ADOR CEO Lee Do-kyung follows Danielle and Min Hee-jin Daepyonim on Instagram? what’s the point of following people you seem to hate? I mean, you just sued them both… the psychology behind this? Following people you despise usually says a lot about your own…
— 1tokki (@juantokki)

The situation adds fuel to ongoing speculation about the label and artist futures, including questions about NewJeans member Minji’s path forward.

Lee Do Kyung, behind the scenes, you are following Danielle and Min Hee Jin on your personal account, but up front, you’re taking down the group photos and using the logo Min made. Aren’t you ashamed? I was going to keep your account private, in case you changed your ID and launched something, but if you need a full-on DM-attack from the psychopath squad, let me know, I’ll make it happen!
— 구뭉 (@9u_Mung)
February 2, 2026

Aren’t you embarrassed to be following a member you kicked out? Do you think secretly stalking the former CEO’s Instagram, from whom you stole all their work, isn’t tacky?
— 구뭉 (@9u_Mung)
February 3, 2026

Current ADOR CEO Lee Do-kyung follows Danielle and Min Hee-jin Daepyonim on Instagram? what’s the point of following people you seem to hate? I mean, you just sued them both… the psychology behind this? Following people you despise usually says a lot about your own…
— 1tokki (@juantokki)
February 3, 2026