Ador Faces Backlash Over Actions After NewJeans’ Return To Company
NewJeans is facing major backlash after their return to ADOR sparked controversy online.
The drama started on November 12 when all NewJeans members officially announced they were back with ADOR. Fans expected a united front. But soon after, the NewJeans X Twitter posted a new video—with only Haerin featured.
Netizens quickly noticed the difference. During the lawsuit, all five members were included in posts. Now, only Haerin and sometimes Hyein appear. Meanwhile, ADOR confirmed that Haerin and Hyein’s comeback was settled, but they are still “considering” the other three members—Minji, Danielle, and Hanni—after their own statements to return.
The fandom exploded with anger, accusing ADOR of trying to split the group.
“This company’s behavior is sickening, and nobody will make me say otherwise”
— Twitter user @Davidlipa14
“They are releasing clips with only Haerin and Hyein now. This is fucking insane”
— Twitter user @theletter_Y
“you’re trying to split mi familia? newjeans is five, puta”
— Twitter user @imvvinter
“This company is a fucking joke! aren’t they literally trying to deny the other three members to join their own group?”
— Twitter user @Soonyoungwifeub
Soon after these reactions, ADOR shared a skeptical statement regarding Minji, Danielle, and Hanni’s intention to return. The company’s doubts only fueled more fan frustration.
This controversy is heating up fast in the ongoing HYBE vs. ADOR CEO Min Hee Jin conflict and fans will be watching closely to see if NewJeans stays united—or if ADOR truly plans to keep just two members moving forward.
More updates as they happen.