Aespa’s Music Show Promotions Spark Widespread Backlash
aespa is facing major backlash over their super short Korean promotions for their new mini album Rich Man.
The group dropped Rich Man on September 5. By September 7, their domestic promotions were already done. Fans are shocked and disappointed with how little time aespa spent on Korean music shows this comeback.
The comeback felt rushed. Usually, K-Pop groups promote for weeks, sometimes over a month. But aespa wrapped promotions in just three days.
aespa’s last broadcast for “Rich Man” era
September 5 – 7 promotions pic.twitter.com/Wuj1VvEUcP
— Jazz (@mjkmwntr) September 7, 2025
Fans called out this “fast fashion” style comeback.
they were right when they called k-pop fast fashion because what. we used to have idols on broadcast for 4-6 weeks https://t.co/CSOIT8YIzP
— (@auraofthegarden) September 7, 2025
Most fans expected more time on the Korean stages. The short promo period left many frustrated and confused.
Meanwhile, aespa is already focusing overseas. They are set to perform Rich Man on Good Morning America on September 12.
aespa is confirmed to perform on Good Morning America (GMA) on 12 September!
The performance comes in support of the group’s new mini-album “Rich Man”, which not only represents a new musical chapter but also marks the beginning of their partnership with Capitol Music Group. pic.twitter.com/B16g8S6hDk
— S (slow) (@winteraphy) September 5, 2025
Fans are calling out SM Entertainment for pushing aespa’s international activities at the expense of longer Korean promotions.
they never promoted more than 2 weeks
BM – two weeks
NL – one week
savage – one week
DCT – one week
Girls – one week
Spicy – two weeks
better thing – one day
drama – two weeks
supernova – two weeks
armageddon – one week
whiplash – two weeks
DW – two weeks
Rich man – one week https://t.co/vUQRz8fQhM— areej (@aesunova) September 7, 2025
This isn’t the first controversy for aespa this comeback. Before release, their teaser outfits sparked major criticism.
aespa Winter’s Exposing Lacy “Lingerie” Outfit Sparks Major Backlash
aespa Karina’s Addresses Controversial “Underwear” Outfits During Live Broadcast
With global success growing, fans still want longer promos in Korea. The Rich Man saga keeps raising questions about K-Pop’s fast comeback culture—and where aespa fits in.