Aespa’s Winter Chosen as New Face for Women’s Care Product
aespa’s Winter Becomes New Model for Yuhan-Kimberly’s White Brand
On May 19, Yuhan-Kimberly announced that Winter, a member of the K-pop group aespa, has been selected as the new model for its feminine care brand, White. The company highlighted that Winter’s refreshing image perfectly complements White’s clean and cool identity.
To align with her name, “Winter,” she is set to create a synergy that will help consumers feel fresh, especially during the summer months. A new commercial for White’s Stay Cool product featuring Winter will debut later this month. The ad, themed “Winter meets summer: a cool choice,” will showcase the innovative cooling sheet technology of the Stay Cool line, enhancing comfort during menstruation in warm weather.
Moreover, White plans to host summer-themed events through its official Instagram account and the Dalda Room app, promoting interactive experiences with the Stay Cool products. A representative from White stated, “With our new model Winter, we plan to launch diverse marketing activities to deliver a refreshing sensation throughout the hot summer.”
Winter expressed her enthusiasm for the collaboration, saying, “I’m very happy to be joining as a model for White. Please look forward to the cool chemistry that White and Winter will bring this summer.”
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