AtHeart Launches Official Debut Promotions with Bold Visuals and Expansive Global Reach

On July 14 and 15 KST, rookie K-pop girl group AtHeart kicked off their debut promotional campaign by dropping two different versions of their concept film titled "heartbeat." The cinematic clips have members wearing crowns while the camera zooms in on their faces in rhythm with a heartbeat, creating a mysterious vibe and building up hype among fans. Right after these videos, the group released a series of individual profile photos, giving fans a closer look at each member’s talent and visuals—many commenting on how every single one looks "all-center-worthy."

This buzz comes on the heels of their pre-debut activity, where AtHeart’s single "Good Girl," released back in May, pulled nearly 12.5 million views across its music film and performance uploads on YouTube. They’ve actually already built a solid fanbase globally, racking up over 570,000 YouTube subscribers before even officially debuting.

The group is slated to make their official debut on August 13 at 6 PM KST with their first EP, Plot Twist. The album is meant to reflect the members’ dreams, beliefs, identities, and raw emotions—basically setting the stage for a bold and fresh start. The concept highlights the idea of a small wingbeat creating a huge wind, symbolizing the powerful synergy among the members that could shake up the K-pop scene.

On top of their growing online presence, AtHeart has landed a significant advertising contract in Japan, which signals their rising status as one of the 2025 K-pop groups to watch closely.

With all this momentum, fans are already looking forward to August, eager to see how AtHeart will push boundaries and introduce their unique sound and style.

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