BEAUTY & FASHION
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How 10-Step Korean Skincare Routine Went From Local Habit to Worldwide Phenomenon
Walk into any Seoul apartment bathroom, and you’ll find shelves lined with bottles, serums, and jars—each serving a distinct purpose…
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Self-Studio Culture: The Enduring Popularity of Instant Photo Booths in Korea
Walk through a busy neighborhood in Seoul, Busan, or even a mid-sized university town, and it is difficult to miss…
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How Global K-Pop Fandom Influences Everyday Fashion Choices in Seoul
Seoul’s fashion scene is often described as trend-driven, but its evolution is shaped less by runways and more by daily…
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