BLACKPINK Photos Used Without Permission Sparks Backlash Against Korean Brand Using AI

BLACKPINK is facing backlash after a Korean brand used AI-generated edits of their photos without permission.

The controversy began when brand Yunse took BLACKPINK’s viral Met Gala mirror selfie and ran it through AI editing tools. The AI altered the members’ outfits and added the brand’s logo before reposting the image as promotional content.

Yunse used the AI-edited photo as an invitation advertisement for their brand event.

Fans quickly reacted online, criticizing Yunse for using BLACKPINK’s image commercially without authorization. The post gained traction across Korean communities and social media.

Yunse라는 브랜드에서 블핑 멧갈라 셀카로 ai 돌려서 마케팅하네ㅋㅋ 장난하나
팔로워도 3.7만이나 되면서 뭐하세요
— 젠 (@jendeukkie8)

Yunse is using AI on BLACKPINK’s Met Gala selfies for marketingㅋㅋ Are they serious? They even have 37K followers, what are they doing?
— jendeukkie8

Many fans expressed discomfort over the AI edits and the photos’ use in advertising.

고소 당해봐야 정신차리지 다들 인스타 가서 신고 좀요
— EN (@EN33364634)

They’ll only get it together if they get sued. Everyone should go report their IG.
— EN33364634

Others criticized the growing trend of brands using AI-generated celebrity content without clear consent or disclosure. Calls for the posts to be deleted and legal action to be taken have spread online.

As the situation unfolded, the backlash against Yunse intensified, highlighting ongoing concerns about unauthorized AI use of celebrity images in marketing.