BLACKPINK Releases Impactful Comeback Track “JUMP” Featuring Cinematic Music Video

BLACKPINK has dropped their much-awaited new single, “JUMP”, along with a visually striking music video that premiered on July 11 at 1 PM KST. This release marks the group’s full-member comeback, just after their surprise appearance at the Goyang Sports Complex concert earlier this month.

From the very first note, “JUMP” pulls you in with a powerful mix of thunderous drums and sharp electric guitar riffs. The track isn’t just catchy—it sticks with you, echoing in your mind long after you hear it. It’s a bold sound that practically forces you to move.

The music video immediately grabs attention with action-packed, high-flying scenes that feel like they belong in a Marvel movie. Then it shifts to BLACKPINK’s trademark style—too cool, confident, and stylish to miss. Set against bright, vibrant graffiti walls, Jisoo, Jennie, Rosé, and Lisa each deliver energetic performances that suck you straight into their world.

One particularly cool part features crowds of all ages—grandparents, kids, students, and random passersby—joining in the fun, cheering and dancing along. It’s a fun celebration of BLACKPINK’s wide appeal and magnetic charm that really gets everyone moving.

The video gets even more playful and surreal when the members appear popping inside the heads and mouths of their fans—a nod to Pixar’s Inside Out. It’s a weird, fun moment that leaves a lasting impression.

Behind the camera is Dave Meyers, the director who’s worked with Lisa on her solo track “New Woman” and a bunch of other big-name videos. His knack for blending fantasy with reality shines here, making every frame pop and bringing BLACKPINK’s concept to life with sharp precision.

“JUMP” isn’t just another song. It feels like a statement—BLACKPINK taking a leap into a fresh new phase. This track solidifies their spot at the top of the global pop scene and invites the whole world to join them on this exciting journey.