BLACKPINK Songwriter Sparks Outrage With TikTok Alluding to Member Mistreatment Linked to HYBE

BLACKPINK is facing backlash after a viral TikTok from songwriter Bekuh Bloom hinted at mistreatment linked to the group and their label, sparking controversy around HYBE’s involvement.
The controversy began when Bekuh Bloom, known for her work with BLACKPINK, posted accusations about poor treatment that many believe target YG Entertainment. Her TikTok even suggested the BLACKPINK members themselves were involved, which quickly drew criticism.
Soon after, fans and netizens connected Bekuh Bloom’s claims to HYBE, noting she currently works under HYBE and has credits on a recent ILLIT song. This led to speculation that the surge in negative content about YG and BLACKPINK might be tied to ongoing disputes involving HYBE, including the use of Tag PR.
Fans quickly reacted with mixed opinions on Twitter:
“Bekuh Boom is stupidly loud on TikTok dragging the pinks instead of filing a case to YG coz she’s working under that vicious Hybe label now. They wanna paint the girls as bad people when she’s the real problem from the beginning shaded the girls then unfollowing Jennie and Rosé.” — RED (@_bitchgtfo)
“Bekuh clearly meant to respond to that specific comment bout getting help from Lisa, which isnt surprising given that shes currently w HYBE. It comes off as hypocritical, considering that during the Lalisa era, she was one of those who called out YG for not promoting the album.” — z (@lalisazayn)
“So bekuh boom was grateful for everyone until she didn’t get picked up again by either YG or TBL (in terms of blackpink production) when they went through a team reset, went onto hybe since they have a history of reusing YG talent and is now bitter? Anyway…back to imp matters” — Aly (@AhyconicFanse)
“Girl by …
This another one of the continuous involvement of Hybe
She works for them
Bekuh Boom is now a huge employee
Tag pr wrote the story to tell for sure
HYBe didn’t stop for a month now
Blackpink will still on top don’t worry” — Ninijennierubyjane (@Ninijennierubje)
“Bekuh is HYBE minion, she’s on their payroll.
Instead of blaming YG or asking the 3 Koreans for help, she purposely engage with comment that drag Lisa instead.
Lisa, a Thai woman who YG paid 6 time less because she doesn’t have Korean blood.” — Lisa my bebe 051 (@Yanxi051)
As the situation unfolded, the video and related discussions have gained massive attention online, fueling ongoing debate about the roles of YG Entertainment, HYBE, and BLACKPINK members in the controversy.