Bruno Mars’s “BTS Shade” Sparks Buzz Following 2026 Grammy Awards Defeats With BLACKPINK’s Rosé
Bruno Mars is facing backlash over old comments amid “APT”’s 2026 Grammy snub.
“APT” failed to win any of its three Grammy nominations this year. Suddenly, Bruno’s December remarks praising the song’s cultural impact resurfaced—and fans are not happy.
Back then, Bruno compared Rosé’s global success to PSY’s “Gangnam Style,” saying it was the first moment of its kind since. But strikingly, he left out BTS—a group widely credited with opening global doors for K-Pop.
The controversy began as fans called out Bruno for ignoring BTS’s huge influence.
No one says it, but I feel like Rosie is the first time we’ve seen this. The last time we’ve seen something to this effect was ‘Gangnam Style.’ I still think that was an amazing thing to happen, this guy comes out and he’s talking about Gangnam style and the whole song is in Korean and that’s the learning lesson, the rock star-ness of that.
— Bruno Mars
Soon after, tweets piled up calling Bruno out for the apparent BTS shade:
So we’re just gonna straight up ignore BTS’s impact lol? Uhhh how exited I am for next year
— rim ⁷ ⊙⊝⊜⟭⟬ (@rim_mrcc)
@BrunoMars so you are like one of those who like to erase @bts_bighit impact. I liked you but I didn’t know you are like this too
— Zero O’clock ⁷. ⦿ ☰ ☲ (@Diddah7)
@BrunoMars
So, you’re choosing to ignore @bts_bighit‘s impact because you worked with a Korean born New Zealander record label mate? You have selective memory when it comes to acknowledging others’ achievements, it’s disappointing.
— Cris ⦿⊖⊜ (@CristCh__22)
As the situation heats up again, fans are linking Bruno’s comments with the Grammy loss. Many say it’s ironic or even deserved.
and bruno was weird af for that bts shade like you did all that for what
— ‘ (@taeleaveshybe)
bruno and that girl really was here discrediting bts’s achievements LEFT AND RIGHT for them to just be empty handed idc im living for this
— mai is seeing bts 𐚁 (@mainpopvirgo)
They fact they both were acting so cocky and stealing achievements only for them to lose lol bruno really downgraded
— Luna⁷𓍼 (@2bts4kool)
and never forget what ROSÉ and bruno mars said to the media to erase the history BTS MADE. their loss is well deserved. https://t.co/QBzjFKEllV
— a (@arcanexxed)
The “APT” Grammy snub has also sparked worries about K-Pop idols’ future awards success.
Bruno Mars still hasn’t responded to the backlash.