BTS and SM Entertainment Clash: 5th-Generation Idol Ignites Intense Debate
Sion from NCT WISH is facing controversy after revealing company restrictions during a fansign.
At a fansign event in Shanghai on October 2, Sion was asked if he could do the “Killin’ It Girl” dance challenge, originally by BTS’s J-Hope.
Sion said he really wanted to do it but couldn’t because of “their situation” and “the company,” hinting at a restriction from SM Entertainment. Still, he briefly performed the dance anyway.
Twitter user 愛♡̆̈ shared a clip of the moment:
251002 KMS上海线下签售会
op wondered if yusion could do the killin’ it girl challenge
: i really want to do it but our situation right now won’t allow it, the company… but i really want to do it (suddenly starts dancing)
op also said that she couldn’t keep eye contact with…
— 愛♡̆̈ (@aisionru) October 3, 2025
The comment about company restrictions immediately brought up SM Entertainment’s rumored rivalry with HYBE and BTS. Fans recalled past accusations of sabotage and criticism SM producers allegedly threw at BTS during their rise.
Some fans reacted strongly, calling out SM’s history of targeting BTS. Others found the situation amusing and joked about it.
Older armys probably remember how SM was actively involved in trying to sabotage BTS during their rising years. In fact even until 2017 so many SM producers would openly accuse BTS of plagiarism on SNS. And would often pass snaky comments to belittle their hardwork.
— ˖ . ݁𝜗𝜚. ݁₊ (@tweetiesrkive) October 3, 2025
When you remember that SM’s one-sided hatred of BTS goes all the way back to at least 2014 when they were telling people not to work with BTS and to go work with their groups instead because BTS were an “experiment” and a “filler group”
— chels⁷ 𝘽𝙏𝙎 𝙮𝙚𝙖𝙧 (@ndeverydayistay) October 3, 2025
bts really is the voldemort at sm entertainment, it’s kinda crazy
— ً (@yoonsvetl) October 3, 2025
this gotta be the longest one sided beef in existence
— ☆ ⁷ (@minixkookie) October 3, 2025
damn they running sm like it’s the navy
— aleda⁷ ⚢ | khemjira (@masjiro) [October 3, 2025](https://twitter.com/masjiro/status/1974189310556635164?ref_src=twsrc%5Etfw)
As the situation spreads online, fans debate SM’s approach to BTS content and the ongoing company tensions. No official statement from SM or NCT WISH yet.
What do you think about Sion’s reveal and the SM-HYBE rivalry drama?
