BTS Jimin Tops Individual Idol Brand Reputation, Surpassing Jungkook and BLACKPINK’s Jennie

Jimin tops February idol brand reputation rankings, followed by Jungkook and Jennie

BTS member Jimin grabbed first place in February’s big data analysis of individual idol brand reputation. Fellow BTS member Jungkook came in second, with BLACKPINK’s Jennie taking third.

The Korea Corporate Reputation Research Institute collected 159,195,639 data points on 1,730 idols from January 24 to February 24. They analyzed consumer participation, media coverage, communication, and community activity to calculate the brand reputation index.

Jimin’s score led the pack with a participation index of 111,921, media index of 393,479, communication index hitting 2,803,088, and community index of 3,495,848, totaling a massive 6,804,336 points.

Link analysis associated Jimin with keywords like “romantic,” “breakthrough,” and “record.” Meanwhile, keyword analysis highlighted “ARMY,” “Who,” and “Like Crazy” connected to him.