BTS Leads February Star Brand Reputation Rankings

BTS dominates brand reputation rankings for February as group comeback nears.

The Korea Corporate Reputation Research Institute measured over 242 million data points on star brands from January 27 to February 27. This is a 13.16% drop from January’s 279 million data pieces.

BTS topped the charts with a brand reputation index of 7,992,722. Their scores included a participation index of 226,872, media index of 1,344,384, communication index of 2,675,054, and community index of 3,746,411.

Following BTS, singer Lim Young Woong took second place after wrapping up concerts with his fandom. Actor Yoo Hae Jin landed third, gaining credit for his role in the movie The King’s Warden.

“BTS’s complete group comeback and world tour announcements caused a surge in fan responses. The Lim Young Woong brand secured second place as he wrapped up concerts with his fandom. Yoo Hae Jin, ranked third, delivered a standout performance once again with the movie The King’s Warden, marking another career-defining role.”
— Korea Corporate Reputation Research Institute