BTS Member Jin Named New Ambassador for Dongwon Tuna

Jin from BTS has taken on a fresh new role as the face of Dongwon F&B’s popular product, Dongwon Tuna. The announcement came on July 22, when the company revealed a teaser video on YouTube that uses Jin’s solo song “Super Tuna” as the soundtrack. This marks the beginning of a broader campaign rolling out throughout late July and August, with the full commercial set to drop on July 27 and weekly short clips planned for social media platforms during August.

What’s extra exciting for fans is that Dongwon F&B will be launching a special BTS-related edition of their tuna products. These cans will feature photos of Jin and collectible stickers, clearly designed to get enthusiasts engaged and add some extra fun to the campaign.

It’s fitting that Jin was picked for this gig given the success of his solo release back in 2021, “Super Tuna.” That track quickly went viral, gaining over 100 million views on YouTube, and was inspired by Jin’s personal interest in fishing. The song’s playful vibe has really stuck with both fans and the public, making him a natural choice to promote the brand.

From singing about tuna to officially representing it in advertising, Jin’s bond with the ocean theme keeps growing. This new ambassador role ties into his existing image in a fun and fitting way.