BTS Overtakes Yoo Jae Suk To Claim Number One Spot On Star Ranking
BTS is dominating star brand reputation ahead of their big comeback.
The Korea Corporate Reputation Research Institute tracked 279 million pieces of star brand data from December 29, 2025, to January 29, 2026. That’s a 24.13% jump from December’s 224 million.
BTS topped the list with a brand reputation index of 10,625,128. This is a huge 62.84% rise from their December score of 6,524,949.
Here’s how BTS scored:
- Participation index: 196,938
- Media index: 2,309,298
- Communication index: 3,664,959
- Community index: 4,453,934
Second place went to Yoo Jae Suk, who also saw a massive boost — a 111.14% increase from 3,464,606 in December to 7,315,283 this month.
Yoo Jae Suk’s breakdown:
- Participation: 408,534
- Media: 1,972,953
- Communication: 2,870,230
- Community: 2,063,566
Lim Young Woong is third with a 16.71% rise, reaching 7,240,227. Fourth place is IVE, jumping 60.64% to 7,117,488.
BLACKPINK lands fifth with a 60.76% increase, scoring 6,329,284 in total.
This ranking comes as BTS gears up for their full-group comeback, setting expectations sky-high.
No word yet on any controversies, but the numbers don’t lie—BTS is back on top and fans are buzzing.