BTS Surpasses Stray Kids and SEVENTEEN in Boy Group Brand Reputation Rankings

BTS tops December 2025 boy group brand reputation—but with a 25% drop

BTS still holds the #1 spot for boy group brand reputation in December 2025. But their brand reputation index plunged 25.18% from 9,125,320 in November to 6,827,202.

The Korea Corporate Reputation Research Institute analyzed over 60 million data points from November 13 to December 13, 2025. BTS scored high on keywords like waiting, donating, and recording. Their positive sentiment rate hit 92.05%.

But not everything is rosy. BTS’s brand consumption dropped 5.12%, brand issues slid 10.91%, communication plummeted 34.06%, and brand diffusion fell 23.43%.

Stray Kids surged into second place with a 33.50% rise to a 5,477,864 reputation index. Their participation and communication indexes saw big gains.

SEVENTEEN grabbed third place with an 18.45% jump to 4,846,859.

Koo Chang Hwan, director of the research institute, said:

“BTS, which ranked first for boy group brand reputation in December 2025’s big data analysis, showed high link analysis scores for ‘waiting,’ ‘donating,’ and ‘recording.’ Keyword analysis highlighted ‘complete group,’ ‘together and apart,’ and ‘ARMY.’ Positive-negative ratio analysis revealed a positive rate of 92.05%. A detailed look at BTS’s brand reputation shows a 5.12% decline in brand consumption, 10.91% drop in brand issues, 34.06% decrease in brand communication, and 23.43% fall in brand diffusion.”

BTS still dominates—but their brand power took a serious hit last month. Meanwhile, Stray Kids and SEVENTEEN are climbing fast.

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Twitter buzz on BTS’s brand drop:

BTS still #1 but brand reputation down 25% last month? Interesting shakeup with SKZ rising! #KpopBrandReputation

— Kpop Radar (@KpopRadar) December 15, 2025