BTS’s J-Hope Faces Backlash Over Recent Instagram Post

BTS’s J-Hope is facing backlash over his recent Instagram post.
The controversy began after J-Hope attended the opening of the new Human Made store in Apgujeong. He shared photos on Instagram with NIGO and Pharrell.



Soon after, people hit back hard because Pharrell is criticized for his views on Israel amid the Gaza conflict. Pharrell has been linked to raising over $60 million for Israel’s military, which sparked outrage.
People are demanding idols avoid Pharrell to stand against violence.
Dear #JHOPE @BTS_twt
Pls don’t work with Pharrell William, advisor of Human Made, who has raised over $60M for Israel Occupation Force to murder Palestinian children.
We love you and need you to stand with humanity. Pls pay heed to @BDSmovement #SpeakYourselfBTS
— 𝒫 PLS RT MY PINNED TWEET (@25metre)
Fans on Twitter have also criticized Pharrell and questioned J-Hope’s association with him.
Jhope and Nigo with Mr “I hate politics” full-time poser @Pharrell
— Becky – Anti Apathy⁷ (@BeckyTheStan)
HOBI DONT LOOK THERES AN UGLY BITCH BEHIND YOU
— Nai ⁷ (@naiyoonfie)
ough wtf dies pharell here
— nympha ⁷ (@byNymphade)
The mosquito on the right ruining shit as usual
— mic mic bungee⁷ i got S worded (@kookminslover)
oh brother
— theresa⁷ (@sopesuds)
As the situation develops, J-Hope is not the first idol to face heat for working with Pharrell.
Hobi at the opening of the new Human Made store at Apgujeong pic.twitter.com/7ZJmvdzAwP
— lu saw hobi (@jhopewaist) November 21, 2025
Source: @uarmyhope/Instagram