
BTS’s J-Hope Highlights Luxury Watch Collection as a Personal Gift
J-Hope recently appeared as a special guest on the YouTube variety show Pinggyego in an episode titled Summer Festival is Pinggyego, where he gave fans and hosts an inside look at his life beyond BTS. The episode, released on July 5, featured a warm reunion with veteran entertainer Yoo Jae Suk, who noted it had been around four years since their last meeting on the show You Quiz. Their playful and cheerful interactions set the tone for the conversation.
During the episode, J-Hope shared details about his upcoming plans, including a major performance as a headliner at the Lollapalooza festival in Germany later this month. His rise as a global figure is further emphasized by his role as a brand ambassador for luxury labels Louis Vuitton and Audemars Piguet, affiliations he’s genuinely passionate about.
He talked candidly about how representing these brands means a lot to him. One particularly meaningful story involved Audemars Piguet — the first luxury watch brand he purchased after achieving success. It has since become a personal symbol of his milestones, with J-Hope explaining that he buys a watch every time he hits a significant moment in his life.
"I genuinely love the brands I represent and Audemars Piguet holds special meaning for me. It was the first luxury watch I purchased after achieving success, making it a personal symbol of accomplishment." J-Hope
Yoo Jae Suk chimed in with his own thoughts on ambassadorship, pointing out the importance of authentic stories behind these partnerships.
"Meaningful stories like J-Hope’s are what make ambassador partnerships authentic." Yoo Jae Suk
He lightened the mood by joking that comedian Jo Se Ho, while a VIP customer at Chanel, isn’t exactly an ambassador, which led to laughter among everyone.
Aside from his career highlights, J-Hope opened up about his recent military service, which he completed in October last year. He talked about how the experience gave him a fresh perspective and valuable life lessons outside the spotlight.
"Completing my service felt refreshing and meaningful. Stepping away from my career and adapting to military life gave me valuable experiences and lessons as Jung Ho Seok, the person behind the idol." J-Hope
Reflecting on BTS as a whole, he expressed a bittersweet feeling that all the members are now finishing their military duties, signaling a new chapter for the group.
"It feels surreal that all the BTS members are now completing their service, marking a new chapter for the group." J-Hope
The episode includes candid moments that highlight J-Hope’s grounded personality despite his international fame and luxurious lifestyle. From upcoming festival stages to thoughtful reflections on personal growth, he showed a side that reminds fans he’s still Jung Ho Seok beneath the global superstar image.