BTS’s V Becomes New Face of Coca-Cola and Coca-Cola Zero Following NewJeans

V from BTS has been announced as the new face of Coca-Cola and Coca-Cola Zero in South Korea, taking over from NewJeans. On July 31 KST, several magazines had the chance to meet V for a special photo shoot and interview tied to the campaign.

This change signals a fresh direction for the brand, leaning on V’s huge popularity and influence. As one of K-pop’s top stars, his role as a model is expected to strengthen the connection between Coca-Cola and younger audiences in Korea.

At the event, V’s presence was described as magnetic, with various media outlets praising his effortless charm in front of the camera. The partnership highlights Coca-Cola’s dedication to aligning with influential figures in pop culture.

V shared his thoughts on working with the brand during the shoot:

"It’s an honor to represent such a globally loved brand. I hope to bring a fresh and vibrant energy to this campaign." V

Fans have already reacted positively to the announcement, excited to see how V’s style and personality will add a new flavor to Coca-Cola’s image. This move follows NewJeans’ successful stint but now passes the baton to a different kind of star power.

Overall, the collaboration between V and Coca-Cola looks like it will be a hit, merging one of the world’s biggest beverages with one of Korea’s most beloved idols. With photo shoots completed and interviews underway, more promotional materials featuring V are expected soon.