Damage to ILLIT and LE SSERAFIM from NJZ (NewJeans) Sparks Netizens’ Outrage
NewJeans is facing backlash as fallout from their legal battle with ADOR drags other groups into controversy.
The drama kicked off when news broke that NewJeans (NJZ) were returning to ADOR after a long legal fight. But the real shakeup came from the impact on LE SSERAFIM and ILLIT, two groups caught in the crossfire.
Ex-ADOR CEO Min Hee Jin said NewJeans were pushed aside to prioritize LE SSERAFIM’s debut. Plus, ILLIT was accused of copying NewJeans’ concept and reportedly told to ignore Hanni from NewJeans.
*NewJeans (NJZ) |* _ADOR_
Netizens are highlighting the damage to LE SSERAFIM and ILLIT from being involved in the dispute. Forum posts resurfaced from last year showing mostly positive comments about NewJeans while LE SSERAFIM and ILLIT got slammed with negative remarks, including accusations of “stealing” a brand deal.
*LE SSERAFIM |* _Source Music_
*ILLIT |* _BELIFT LAB_
Comments praising NewJeans include:
“NewJeans’ new song is so freaking good.”
“NewJeans, I love you ㅠ”
But fans of the other groups complained about how NewJeans’ fandom “Tokki” has allegedly flooded them with hate comments.
“I seriously wonder if Tokki (NewJeans fandom) even has a conscience, lol.”
“They just don’t want to admit they were wrong. I used to think they were a ‘revolutionary fandom,’ but in reality, they turned out to be hate-comment factories.”
“Most fandoms might fight with the company, but they don’t pull their fellow idols’ hair. What’s wrong with these people…? They, of all people, should know how hard the trainee days were and how tough it was to debut, yet they have no sense of camaraderie at all…”
ILLIT’s Wonhee even live-reported hate comments in real time.
“Hate toward NewJeans is growing” ··· Fans react to ILLIT’s Wonhee reporting malicious comments during her live broadcast
One netizen pointed out a luxury brand once contracted with NewJeans is now signing with LE SSERAFIM, adding fuel to the tension.
The drama is far from over as both groups continue feeling the ripple effects of the legal battle.
NewJeans, LE SSERAFIM, and ILLIT are all navigating the fallout — with fans and netizens watching closely.