ENHYPEN Named As New ‘Friends of the NBA’ for Asia-Pacific Region

In exciting news for K-pop fans, ENHYPEN has been tapped as the new “Friends of the NBA.” This dynamic boy group is set to take on the role of brand ambassadors for the NBA across the Asia-Pacific region, working alongside NBA stars and social media influencers to enhance the fan experience.

As we gear up for the NBA Finals, which kick off on June 5 EST, fans can anticipate a series of engaging campaigns featuring ENHYPEN that will roll out in South Korea, Japan, and more locations. This collaboration looks to blend the thrilling world of basketball with the vibrant energy of K-pop.

Adding to their busy schedule, ENHYPEN is also preparing to release their much-anticipated sixth mini album titled Desire: Unleash. Fans can mark their calendars for June 6, when the album drops at 12 AM EST / 1 PM KST.