Have JYP Artists Lost Their Edge? Netizens Question Their Absence from Melon’s Top 100 Charts

JYP Entertainment, known as one of the biggest powerhouses in K-pop, has built a reputation with legendary groups like TWICE, ITZY, and Stray Kids. Yet recently, fans and netizens have started questioning whether the company’s streak of success is slowing down. Despite multiple comebacks this year—including ITZY’s “Girls Will Be Girls” and NMIXX’s “Know About Me”—many say the chart performance domestically has been underwhelming.

The main point of frustration seems to be the lack of presence on Melon’s top 100 chart, something that used to be almost guaranteed for JYP artists but has become rare lately. Netizens highlight that while other companies’ releases consistently manage to chart well, songs from JYP artists often fail to even enter the top 100.

"Other companies’ songs consistently chart in the top 100 even as time passes. But JYP artists’ songs can’t even enter the top 100 in the first place.."

There are also comments about the style of music coming out of JYP these days. Some feel the sound is a bit outdated or old-fashioned compared to what’s trending elsewhere.

"To be honest, songs from JYP artists don’t really sound like modern songs. They sound a bit old-fashioned…"

Fans mention that JYP has strong idols too—ITZY boasts popular members like Yeji, Ryujin, and Yuna, and NMIXX includes Sullyoon and Haewon—so popularity shouldn’t be the problem. The discussion instead points to the quality of the music itself.

"There’s something really questionable going on here. ITZY has popular idols like Yeji, Ryujin, and Yuna.. Then NMIXX also has members like Sullyoon and Haewon, so they should be much more popular than they are now. But the songs still aren’t charting well, so it seems like the music itself is the biggest problem"

Others argue that the promotion side might be lacking rather than the music entirely.

"The music is great, but the company isn’t very good at promotion"

At the same time, some fans feel the music from JYP’s artists overall feels like it’s going backward rather than keeping up with current trends, mentioning that even Day6’s songs seem old-fashioned now. They point out Nayeon’s “POP” as one of the last genuinely popular hits from the label.

"The last really popular song from JYP was Nayeon’s ‘POP’. Even all the songs from Day6 now are old-fashioned songs, it’s like they’re going backwards"

A few take a harsher tone and compare JYP unfavorably to other major labels. They say that while SM Entertainment and YG Entertainment have their own ups and downs in terms of the music, they have loyal fan bases that keep supporting their artists no matter what. HYBE is even seen as consistently putting out good music these days.

"It’s because the music isn’t that great. SM is a bit old-fashioned, but even when they release bad songs, fans still support them. YG’s songs that they’ve released over the years are all subpar, but fans of YG artists still support them regardless. Then HYBE’s music quality is consistently good. JYP just needs to change producers"

Beyond music and promotion, some netizens bring up JYP’s stock performance and leadership as causes for worry.

"Their stocks are a mess too, huh.."

"Even when it comes to my favorite JYP idols, I just don’t want to listen to their songs lately. And meanwhile, what’s the CEO doing? Where is the CEO, who gets upset when one of his groups gets more attention than him at Waterbomb? ㅋㅋ"

There’s also a feeling that JYP lacks strong company-wide fandom support, impacting overall chart results.

"JYP doesn’t have many company fans, so it feels like we’re always doing badly on the charts"

One comment sums up the struggles of JYP alongside other former Big 3 companies, suggesting they have all lost some of their relevance domestically but have gone about it differently.

"When comparing what used to be the ‘Big 3’ companies, it’s clear that all three lost their touch a long time ago. But SM created a solid fanbase by brainwashing people into thinking them putting out bad music was okay. YG focused all their efforts on trying to do well overseas. Meanwhile, JYP is really neither here nor there"

There’s also debate about how JYP fares internationally versus at home. While international charts sometimes paint a better picture, the domestic numbers remain disappointing.

"If you judge them only by looking at domestic charts, it looks pretty bad. Then again, if you consider international charts as well, something really isn’t right.."

Even TWICE, once one of the company’s most reliable chart-toppers, has shown signs of slipping with quick chart drops.

"Even TWICE was at least at #98 on the chart yesterday, but had already dropped off it completely by today…"

Criticism continues about TWICE’s recent concepts and sound, with some saying they feel a bit behind the trend and outdated.

"I like TWICE, but it seems like they’re always behind the trend a little bit with every comeback. Watching their latest one, the song and outfits are too old-fashioned"

There’s a general confusion among fans over the direction of the company’s music style as a whole, with many agreeing that the current releases don’t even sound like proper songs or just feel strange to listen to.

"JYP songs these days are strange. They put out music that doesn’t even sound like real songs in the first place…"

"All the JYP groups’ songs are so weird. Regardless of male or female groups.. Now they all have just become groups that the public doesn’t listen to anymore. TWICE, ITZY, NMIXX, all of them"

One silver lining noted is that Stray Kids seems to be the only group from JYP still doing well chart-wise these days, standing out amid the struggles faced by other acts.

Right now, even as JYP maintains its iconic status, the conversation among fans and observers clearly points to a need for change—whether it’s in music production, promotion, or broader strategy—to bring the company back to the peak it once dominated.