Hearts2Hearts Revive Y2K Sticker Photo Booth Aesthetic for ‘STYLE’ Comeback
Bold newcomer girl group Hearts2Hearts is gearing up for their first comeback with a fresh digital single called STYLE, set to drop on June 18 KST. This marks a significant moment for the SM Entertainment rookies as they introduce a vibe that pays homage to the early 2000s Y2K aesthetic.
The new concept photos reveal a styling direction inspired by the lighting and feel of vintage magazines from that era. It feels like the group took a step back into the days of retro photo booths, where young people used to print sticker photos and decorate their phones with quirky, personalized messages.
One of the standout aspects of these images is the hand-drawn decorations scattered throughout, featuring playful phrases like "our friendship forever," "you have good style," "princesses," "do you want to go on a date with me today?," and "sassy girls." These little touches add a nostalgic, youthful energy to the photos, making them feel like authentic snapshots from a past generation of youth culture.
The visuals cover a range of moods, from candid smiles to cool poses, all tied together by the retro concept. Fans can catch a glimpse of the playful yet chic look that STYLE intends to bring to the table, blending innocence with attitude.
With this comeback, Hearts2Hearts are clearly aiming to stand out by blending nostalgia with current trends, making this digital single a promising start to their journey.
The digital single STYLE officially releases on June 18 KST — fans can’t wait to see how this Y2K-inspired sound complements the visuals.
What do you think of Hearts2Hearts’s throwback vibe? Is this the kind of concept you’re excited to see from the new generation taking over K-pop?
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