Heeseung’s Update on ENHYPEN Fan Sign Event Sparks Massive Backlash

Heeseung is facing backlash after being pulled from his fan sign event in Shanghai.

The controversy began when Yizhiyu announced that Heeseung would not participate in the fan sign event scheduled for March 21. The company issued an official statement apologizing for the sudden change and confirmed full refunds for all affected autograph session registrations, photo opportunities, and handshake registrations.

“We regret to inform you that Heeseung will not be able to participate in the fan sign event in Shanghai on March 21. We sincerely apologize for the sudden change in event arrangements. We will arrange full refunds for all Heeseung autograph session registrations, photo opportunities, and handshake registrations affected by this change.

Refunds will be processed through the original payment channel. The refund process will begin within seven business days. Arrival times may vary by bank. We apologize for any inconvenience and will do our best to ensure a smooth refund process. Thank you for your patience. We sincerely apologize once again for letting everyone down. Thank you for your continued understanding and support.”

Fans quickly reacted online, criticizing the company for damaging Heeseung’s chances of a successful solo career. Many expressed frustration that the agency’s decisions are forcing Heeseung to bear the consequences alone.

One fan tweeted:

with how belift is moving, they’re also ruining heeseung’s chances of a successful solo debut — angering fans here and there, only for heeseung to take the fall alone

Another added:

They are literally playing in all of our faces with no shame… #ENHYPEN_İS_7 #LET_HEESEUNG_DO_BOTH #BOYCOTT_HYBE_BELIFT

Meanwhile, this cancellation follows an earlier postponement of Heeseung’s scheduled fan video call event, which also sparked strong reactions from fans.