HYBE’s Use of TXT and CORTIS to Promote BTS Sparks Intense Debate
BTS is facing major speculation as their comeback campaign hints at possible collabs with junior groups TXT and CORTIS.
BTS will drop their new album ARIRANG on March 20, 2026, marking their return under BigHit Music after years of solo work and military breaks.
The promotion centers around the question “What is your love song?” plastered in cities like Seoul, New York, and London. It’s now confirmed this is part of ARIRANG‘s promotional push.
TXT and CORTIS joined in by sharing their personal “love songs” via Instagram, fueling rumors of upcoming collabs or a broader BigHit-wide campaign.
Fans broke down TXT’s posters noting members’ names and their songs:
“yeonjun, what is your love song?”
– deja vu“soobin, what is your love song?”
– blue orangeade“beomgyu, what is your love song?”
– love language“taehyun, what is your love song?”
– i’ll see you there tomorrow…
– @translatingTXT on Twitter
https://twitter.com/translatingTXT/status/2024454922297569374
CORTIS did the same, sharing their love songs tied to their names, adding even more fuel to the debate.
Cortis members’ names on “what is your love song?” posters!
And I Love Her by The Beatles
Sure Thing by Miguel
Self Control by Frank Ocean
Good & Plenty by Alex Isley, Lucky Daye, and Masego
Live Forever by Oasis
– @zhaoyufancokr on Twitter
https://twitter.com/zhaoyufancokr/status/2024470351984677055
This has fans split. Some think it means BTS will feature TXT and CORTIS on ARIRANG. Others say it’s a strategic push to show BigHit family support — no guaranteed collabs.
txt, cortis, namjoon, and tae have all shared their love songs so far. it seems like the bighit family is supporting each other. could this be a spoiler for an announcement?
– @ameviil on Twitter
https://twitter.com/ameviil/status/2024471595033526481
Not everyone is happy. TXT fans worry this is just promo for BTS’s comeback, with no promise of the favor being returned when TXT has their own comeback.
gonna be annoyed if this is just promo and there isn’t promo done in the reverse later for txt
– @kamalfromtxt on Twitter
https://twitter.com/kamalfromtxt/status/2024463131380945217
BigHit already took heat after announcing all three boy groups’ comebacks would be within one month of each other.
Theories remain divided: Are these hints at BTS featuring their juniors on ARIRANG? Or just BigHit pushing all its artists together? Fans are watching closely.