ILLIT’s ‘Magnetic’ Breaks Records, Surpasses 200 Million YouTube Views

ILLIT, the rising K-pop girl group from Belift Lab, has achieved a significant milestone with their debut single, “Magnetic.” The music video for the track has officially surpassed 200 million views on YouTube, setting new records for a K-pop debut.

According to Belift Lab, the video for “Magnetic” hit the 200 million view mark at 8:50 PM KST on February 17th. The song blends R&B and house influences and was the title track from ILLIT’s debut mini-album “Super Real Me” released on March 25, 2023.

Key details about “Magnetic’s” success:

• Became the fastest K-pop debut song to enter the Billboard Hot 100 (April 20, 2023)
• First K-pop debut to crack the UK Official Singles Chart Top 100 (April 5, 2023)
• Over 540 million streams on Spotify

The quirky music video, featuring the members getting absorbed in their hobbies, and catchy choreography helped propel “Magnetic” to viral popularity worldwide.

Building on this breakthrough, ILLIT was named “Rookie of the Year” at the 32nd Hanteo Music Awards on February 16th – their fifth rookie award following major Korean and Japanese music show wins.

Meanwhile, their Japanese single “Almond Chocolate” quickly topped charts like AWA Music and Oricon upon its February 14th release.

As ILLIT continues gaining global recognition, the 200 million view milestone for “Magnetic” cements its status as a K-pop phenomenon and one of the biggest debut acts in recent years.