Is LE SSERAFIM Experiencing a “Flop”? — The Group’s Album Sales Ignite Controversy

LE SSERAFIM is facing backlash over declining album sales. HYBE’s powerhouse girl group saw impressive sales with their fifth EP, HOT, moving around 630,000 copies in the first week. Of that, 500,000 were sold on the first day alone.

However, some netizens claim this success hides a troubling trend. Critics pointed out that the group’s sales are down compared to peers like IVE, aespa, and NewJeans, who have repeatedly hit the million mark in first-week sales. After initially breaking into the million-seller club with their third album, UNFORGIVEN, which sold 1.25 million copies, LE SSERAFIM’s latest releases reveal a steady decline in numbers.

The controversy began when a viral post questioned whether these figures indicate a dip in the group’s popularity, sparking debates among fans.

Critics called out both LE SSERAFIM and HYBE for this trend. Many Korean netizens expressed concern, suggesting the group’s appeal is waning.

Yet, international fans came to their defense. They highlighted the group’s sold-out concert venues as evidence of sustained success, pointing out that the drop in album sales reflects a wider industry trend in K-Pop.

As discussions heat up, fans are monitoring the situation closely. The ongoing debate raises questions about the long-term trajectory of LE SSERAFIM within the competitive K-Pop landscape.