IVE Jang Wonyoung’s New Brand Partnership Faces Significant Backlash
IVE’s Jang Wonyoung faces backlash over Bulgari ambassador look
IVE’s Jang Wonyoung is under fire after a recent Bulgari event and private birthday dinner with Bulgari Korea’s CEO raised eyebrows online.
On September 16, Wonyoung rocked a white off-shoulder dress at Bulgari’s Tokyo event, catching attention for her elegant style. She also held a private birthday dinner with the Bulgari Korea CEO, sparking chatter on social media.
Photos of the event and her look spread fast, racking up nearly 140,000 views on online communities. Fans praised her flawless beauty and classic accessories perfectly fitting the luxury brand vibe.
Still, not all fans are convinced. Many argued Wonyoung’s youthful style clashes with Bulgari’s high-end image.
| Nate Pann
“She seems to be perfect for Miu Miu. She’s still too young for a high-end brand like Bulgari. She’s gorgeous, but her style is too young…and her image too.”
“Can she at least stop winking when wearing designer clothes…sigh.”
“Bulgari just gives off fast fashion vibes…it looks cheap..sorry Wonyoung.”
“The contact lenses are probably for promotional purposes…but her natural eyes are pretty, too.”
The controversy began shortly after her appearance and quickly gained traction. Fans remain divided on whether Wonyoung fits the Bulgari brand image.
| for_everyoung10/Instagram
Monitoring the situation as netizens continue to debate. Bulgari and Wonyoung’s agencies have yet to comment.