IVE’s Rei Shines With Vibrant Youth in Stunning New Photo Shoot
IVE Rei has recently put her vibrant energy front and center in a fresh pictorial that feels like a breath of youth. The member took the digital cover of DAZED magazine, working alongside lifestyle brand Opening Project to bring a vivid summer vibe to life.
The concept behind the shoot, titled “Portrait of Youth and Journey,” captures Rei’s youthful path while showcasing key pieces from Opening Project’s ‘25 HOTSUMMER’ line as well as their collaboration with SETTER. This collection leans heavily into sporty designs with utility-inspired touches, clearly aiming to hit the style preferences of Gen Z.
The outfits Rei wore perfectly match the shoot’s theme—practical yet effortlessly cool. She also caught attention recently with a slicked-back hairstyle that many fans and media outlets pointed out as one of her best looks yet. That bold style was on full display the last time Rei showed up at the ‘Endless Saturday: The T-Shirt Shop’ pop-up store in Seongsu, Seoul, where she naturally turned heads.
From her hairstyle to her presence in the photos, Rei’s charisma really came through. The pictorial effectively cements her role as a brand muse and highlights her moment as a star fully in her summer zone.
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