IVE’s Wonyoung Sparks Negative Reactions With New Logo Trademark

IVE’s Wonyoung is facing backlash over her new logo and project name trademark.

Wonyoung recently trademarked a logo and brand name for a project called FOREVER:CHERRY. The logo is a cherry shape made from the first letters of her name in Hangul (ㅈㅇㅇ).

The controversy began as netizens quickly pointed out the logo looks very suggestive. Many said it resembles lingerie or even something more explicit.

“The logo looks way too much like a bra…”
Netizens on theqoo

“I thought the logo was underwear..? But the products feel more like perfume, air fresheners, soap, or hand wash.”
Online comments

“Is that a bra?”
Reactions online

“The logo really isn’t pretty, it looks like a bra… I thought maybe it was for underwear or swimsuits, but that doesn’t seem to be the case either.”
Theqoo user

“The logo really looks like a woman’s jaw, neck, and chest…”
Netizen opinion

Soon after, the trademark filing showed the brand includes lifestyle and wellness products like cosmetics, skincare, fragrance, cleaning tools, and home decor. Fans are confused by this product mix.

“Wow, there’s no way fans are going to like this.”
Commenters worried about fan reaction

“The logo is kind of… something.”
Online reactions

“The logo looks so much like a nightshirt.”
Netizens

“The logo looks like a chest.”
Comments on the controversy

“But why are the product types like that?”
Mixed reactions

“It looks like testicles.”
Theqoo user

The project and branding are still unreleased. The company or Wonyoung have yet to comment on the backlash. Fans are questioning if the branding suits her image or fanbase at all.

More updates to come as the situation develops.