Jennie of BLACKPINK Appointed Honorary Ambassador for Seoul Tourism

JENNIE of BLACKPINK is taking on a new role as the honorary ambassador for Seoul Tourism in 2025. The announcement came out on July 29th KST, following a joint statement from the Seoul Metropolitan Government and related officials.

This appointment sees JENNIE stepping into a major spotlight beyond her music career. The city of Seoul selected her for this representative role because of her influence and wide-reaching appeal, both domestically and internationally. It seems like a perfect fit considering how global her fanbase is, giving Seoul a big boost in its tourism campaign.

Local government officials expressed excitement over this partnership, highlighting JENNIE’s image and ability to connect with people around the world as a key reason for her selection. They believe she perfectly embodies the vibrant and stylish spirit of Seoul, which they want to share with visitors next year.

In response to her new role, JENNIE shared her thoughts as well:

"I am truly honored to become the honorary ambassador for Seoul Tourism in 2025. I hope many people will get to experience the beauty and culture of Seoul through my activities." JENNIE

This kind of collaboration isn’t new to BLACKPINK members, who have taken on various ambassador roles before. But this marks a significant move for JENNIE personally, thrusting her into the position of promoting Seoul as a must-visit destination.

Fans have already started buzzing about the news, excited to see how JENNIE will represent Seoul and what kind of campaigns or projects she might be involved in leading up to and throughout 2025.

With JENNIE now officially onboard as Seoul’s tourism ambassador, the city’s promotional efforts next year are likely to get a lot more attention both in Korea and internationally. It’s a smart move to connect one of K-pop’s biggest stars to one of its most iconic cities.