Jennie of BLACKPINK Fronts Chanel’s 25FW Pre-Collection in Third Global Campaign This Year
BLACKPINK’s Jennie is making waves again as the new face of Chanel’s 25FW Pre-Collection campaign. This time around, she’s breaking new ground as the first Asian female celebrity to headline a pre-collection for the iconic fashion house, a milestone that’s got netizens buzzing across online forums.
This campaign is part of Jennie’s ongoing powerhouse relationship with Chanel in 2025. It marks her third global campaign with the brand this year alone, following endorsements for their jewelry line and handbag collections. It’s clear that Jennie holds a special spot in Chanel’s roster of global ambassadors.
The photos have fans and observers raving about Jennie’s effortless charm and style, with many calling the visuals “atmospheric” and “extremely stylish.” The buzz is even stronger considering she’s fresh off a major global campaign with Adidas, released just days earlier, proving her broad appeal and growing influence beyond the music scene.
Fans have taken to commenting on everything from her fashion sense to her looks and earning potential, reflecting the massive impact Jennie continues to have across industries. Here are some reactions from the online community:
"Just looks like Jennie’s real everyday outfit, which makes it even better"
"She’s freaking pretty"
"It’s only been a few days since the Adidas global campaign dropped lol this is so good"
"She’s so pretty—every day is her peak era, I’m jealous"
"Wow, how much must she be earning?"
"To be supported by Chanel and Hera, you really need visuals like hers, seriously"
"Jennie is an ambassador for so many brands, and it’s amazing how she fits each one perfectly in a different way"
"Her beauty has been on another level lately"
"The beret photo is insanely pretty"
"I love this so much ㅠ"
"Queen Jennie"
"She probably has assets around a hundred billion won"
"Her face is so small, it gives her this insane aura—so jealous ㅠ"
"She really makes every outfit look amazing"
"She must be making a fortune"
"Will Jennie attend the Chanel show this time?"
"This is just insane… When did she turn into such a grown woman ㅜㅠㅠㅠㅠ"
"Wow, how much do you make from doing one Chanel campaign?"
Jennie’s continuous presence in high-profile campaigns only strengthens her position as a global trendsetter and a major figure in both fashion and entertainment. The buzz surrounding the Chanel 25FW Pre-Collection campaign reflects just how much Jennie’s star continues to rise, with fans eagerly watching every move she makes.
What do you think of Jennie’s latest campaign?