Jennie of BLACKPINK Launches 2025 Pre-Fall Campaign for Jean Paul Gaultier
Jennie is making waves again in the fashion world with her latest campaign for Jean Paul Gaultier’s 2025 Pre-Fall Collection. The French haute couture brand tapped the BLACKPINK star to bring a fresh, daring edge to its "Ready-to-Wear Pre-collection Fall 2025" line, and Jennie’s visuals certainly caught eyes worldwide.
On June 13, Jennie shared the campaign images on her social media, instantly sparking buzz. The photos, which present a bold fusion of French elegance and contemporary flair, highlight dramatic silhouettes and eye-catching materials. Her expressive poses highlight her confidence and versatility, confirming why she’s seen as a true global fashion icon.
The shoot was captured by photographer Max Siedentopf, with styling led by Meenmeenmeen and Leopolda Duchemin. Hair styling was handled by Lee Sun Young, makeup by Joyi Nara, and nail art by Cam.T.Artist, all coming together to create a cohesive and powerful look for the campaign.
In the collection, Jennie moves effortlessly between different styles — from a sharp, structured black outerwear piece to a playful printed bodysuit, a casual denim set, and even a draped dress. Each look plays to her strength in adapting diverse fashion statements with ease.
Jean Paul Gaultier himself commented on working with Jennie, emphasizing how the collaboration was a chance to push the brand’s creativity forward.
"Meeting Jennie, who embodies both boldness and classic beauty, served as an opportunity to further expand the brand’s artistic vision." Jean Paul Gaultier
With this ongoing partnership, Jennie further cements her place not just in music but also as a major force in international fashion. Fans and fashion enthusiasts alike are watching closely to see where she’ll appear next.
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