Jimin of BTS Leads July 2025 Individual Idol Brand Reputation Rankings

Jimin of BTS continues to dominate the Korean idol scene, clinching the top spot in the July 2025 Idol Individual Brand Reputation Rankings, according to the Korean Business Research Institute. This ranking, which analyzes big data collected throughout the month, reflects public interest and the overall influence of individual idols.

Taking second place in the rankings was Big Bang’s G-Dragon, while BLACKPINK’s Rosé secured third. The list extends beyond the top three to highlight key figures from some of the biggest groups in K-pop.

Notable names filling out the top 30 include BTS members Jungkook, SUGA, Jin, J-Hope, RM, and V, each maintaining strong individual brand presence. BLACKPINK also shines with Jennie, Lisa, and Jisoo appearing high on the list. Meanwhile, IVE’s Jang Wonyoung, Ahn Yujin, and Rei, as well as stars from Red Velvet, THE BOYZ, TWICE, SEVENTEEN, ASTRO, aespa, SHINee, and EXO, round out the roster of influential idols this month.

The Korean Business Research Institute breaks down Jimin’s top ranking by pointing to key phrases connected to his brand. Link analysis highlighted words like “overwhelming,” “unrivaled,” and “consistent.” Meanwhile, keyword analysis spotted fan-favorite terms such as “Hoo,” “cake fairy,” and “ARMY,” reinforcing his close connection with his fanbase. On the public sentiment front, Jimin earned a strong 94.05% positive rating, showing just how well-received he is overall.

"BTS’s Jimin, who ranked No.1 in July 2025, showed high scores in link analysis with keywords such as ‘overwhelming,’ ‘unrivaled,’ and ‘consistent.’ Keyword analysis highlighted terms like ‘Hoo,’ ‘cake fairy,’ and ‘ARMY.’ In sentiment analysis, Jimin recorded a remarkable 94.05% positive rating."
Koo Chang Hwan, Director of the Korean Business Research Institute

These rankings come from a mix of various factors including media coverage, consumer participation, communication, and online community activity. Essentially, they offer a snapshot of which idols are grabbing the most attention and maintaining influence throughout the month.

Here’s a quick look at the full top 30, aside from the top three already mentioned: BTS’s Jungkook, BLACKPINK’s Jennie, IVE’s Jang Wonyoung, BTS’s SUGA, BTS’s Jin, BLACKPINK’s Lisa, BLACKPINK’s Jisoo, ASTRO’s Cha Eun Woo, BTS’s J-Hope, BTS’s RM, IVE’s Ahn Yujin, BTS’s V, aespa’s Winter, IVE’s Rei, Red Velvet’s Joy, Red Velvet’s Wendy, THE BOYZ’s Juyeon, SHINee’s Key, TWICE’s Momo, SEVENTEEN’s Hoshi, THE BOYZ’s Sunwoo, Red Velvet’s Yeri, Red Velvet’s Irene, TWICE’s Sana, EXO’s Baekhyun, SEVENTEEN’s Wonwoo, and SEVENTEEN’s Mingyu.

This month once again confirms the powerhouse presence of BTS members and major girl groups in the K-pop industry, proving the ongoing enthusiasm and strong connection between idols and their fans.