Jimin of BTS Secures Top Idol Spot Ahead of BLACKPINK’s Jennie and IVE’s Jang Wonyoung

Jimin tops idol brand reputation for January, followed by BLACKPINK’s Jennie and IVE’s Jang Wonyoung.

The Korea Corporate Reputation Research Institute analyzed over 160 million pieces of big data from 1,730 idols collected between December 22, 2025, and January 22, 2026.

Jimin scored a huge total brand reputation index of 8,780,962. His numbers?

• Participation index: 195,876
• Media index: 376,856
• Communication index: 3,736,419
• Community index: 4,471,812

Link analysis for Jimin showed “romantic,” “long-lasting,” and “coming back” as key terms. Keyword analysis highlighted “ARMY,” “MUSE,” and “Who.”

Jennie and Jang Wonyoung trailed right behind him in the rankings.

“ARMY,” “MUSE,” and “Who” are prominent keywords around Jimin’s brand.
Korea Corporate Reputation Research Institute

Jimin’s strong presence dominates the January idol brand reputation landscape without any sign of slowing down. Fans are clearly keeping him at the top with massive engagement online and offline.