Jin of BTS Reportedly Reported to Authorities Sparks Intense Reactions from K-Netizens
BTS’s Jin is facing controversy over his new liquor brand JINI’s Lamp. The brand was reported for allegedly breaking country-of-origin labeling laws.
The problem centers on the IGIN highball drinks in watermelon and plum flavors. The labels correctly list watermelon concentrate from the U.S. and plum concentrate from Chile. But the company’s website mistakenly said the ingredients were all from Korea.
An unnamed person filed a complaint, and government authorities have launched an investigation.
The controversy began as the news went viral online. Korean netizens are split — some think Jin messed up by partnering with Baek Jong Won, a well-known figure, while others say toxic fans are stirring needless drama.
“Why of all people would he go into business with such a corrupt company? It’s practically the same as getting kicked out.”
Netizen on TheQoo
“Ugh.”
“So the product label was written correctly, but the person in charge of the website listed it differently?”
“These toxic fans are seriously creepy…”
“Yup, definitely the work of toxic fans again, sigh.”
“How did he end up getting tied to Baek Jong Won of all people?”
| TheQoo
JINI’s Lamp was only founded in late 2024, so many are watching closely to see how the investigation and backlash will affect the brand.