K-Netizens Stay Split Over NewJeans and ADOR Dispute

The ongoing dispute between NewJeans and their agency ADOR has stirred up a lot of conversation online, splitting Korean netizens into two major camps. The tension started when ADOR addressed certain accusations coming from fans and the public, offering their own side of the story.

ADOR’s response emphasized that the situation was more complex than it seemed at first glance. The agency explained some aspects of their dealings with NewJeans that hadn’t been publicly discussed before. This has led to even more heated discussions, with fans trying to decide who they believe.

One point ADOR made clear was how they’ve always tried to protect the group’s interests, even when it caused friction with some fans. The company stated,

"We have always prioritized the well-being of our artists and take every step carefully."

Some fans, however, argue that ADOR’s decisions didn’t always align with what NewJeans members themselves wanted or needed. These contrasting views have kept the debate alive on various social platforms.

Meanwhile, members of NewJeans have remained mostly out of the spotlight regarding this conflict, but snippets of their thoughts have emerged in interviews and official statements here and there. The group’s talent and charm continue to attract strong support despite the controversy.

The back-and-forth between the agency and fans shows how complicated managing a top rookie girl group in K-pop can be. While some appreciate ADOR’s efforts in guiding NewJeans to success, others feel the agency overlooked certain concerns.

For now, neither side appears ready to back down. Fans are eagerly waiting for more official comments or any sign of resolution that could ease this tension. The whole situation highlights the challenges that come with fame and control in the idol industry today.