LE SSERAFIM’s Chaewon Faces Accusations of Disrespecting and Ignoring ALLDAY PROJECT

LE SSERAFIM’s Chaewon is facing controversy over a viral clip from the recent Asia Artist Awards.

The clip shows Chaewon apparently ignoring co-ed group ALLDAY PROJECT as she walks past them. Fans quickly accused her of disrespecting ALLDAY PROJECT, who have been a hot topic lately due to backlash over their Daesang win at the 2025 Korea Grand Music Awards.

The video sparked debates online, with some pointing out Annie from ALLDAY PROJECT looking surprised by Chaewon’s reaction.

Gnt? E a 𝗖haewon ignorando o adp, as meninas até murcharam
— YasMINJI (@nwjsholic) December 10, 2025

Others connected the incident to previous claims by NewJeans’ Hanni, further stirring the pot.

I totally believe Hanni
— g (@aejayoon) December 10, 2025

Oh this diva
— Gabiˡˢᶠᵐ (@Gabi77182) December 10, 2025

But the story wasn’t that simple. A wider shot in another clip showed Chaewon bowing as she entered ALLDAY PROJECT’s seating area, which many fans used as proof she was not being rude.

or annie was just suprised by their charisma, you will never make chaewon look like a mean girl
— yuro ﾒ𝟶 (@yuro358678) December 10, 2025

I’m sorry, but it seems like Chaewon is the type to greet people from afar
— ble (@raisinbleus) December 10, 2025

This is literally a lie. Chaewon bowed to everyone in that section but from a distance as she was coming into frame
That girl has that look on her face because shes gagged she is so close to THE Kim Chaewon and LE SSERAFIM
— ChaewonsBob (@Chaewons_Bob) December 10, 2025

The incident took place at the 10th Asia Artist Awards on December 6, where both LE SSERAFIM and ALLDAY PROJECT were present. The controversy highlights ongoing mixed reactions toward ALLDAY PROJECT’s polarizing Daesang win and the idol community’s take on it.