New Social Media Update About NewJeans Sparks Speculation

NewJeans is facing controversy after OLENS, their longtime contact lens sponsor, unfollowed them on Instagram.

This move has fans worried about the group’s future as NewJeans deals with the fallout of a legal battle with their label ADOR and member changes. Danielle has been expelled from the group, and Minji’s return remains unconfirmed.

OLENS sticking with NewJeans through thick and thin made this unfollow surprising. They never dropped the girls even during the deepest legal troubles, unlike other brands. Now, fans are reading into OLENS’s move as a sign of NewJeans’ diminishing brand value.

Fans are worried this signals a break in partnerships or worse — disbandment.

NJZ (NewJeans) | ADOR — NJZ (NewJeans) | *ADOR*

The OLENS unfollow caught the attention of many on Twitter:

“It seems like Olens ended their contract with NewJeans, as they unfollowed their official account”
— @NJZBAM2

“I’ll be honest I think this is partially recognizing NJZ brand as a whole but also that ador ruined their reputation by suing the dolphiners… nobody wants to work with people who will sue them and not keep their word”
— @kittyprince_dae

“Olens was the brand that posted the members the most during the hiatus, but once the group returned as an incomplete lineup, they decided to end the contract. This further proves that brands recognize NewJeans’ value specifically as a five member group.”
— @LLP20002

“Olens was one of those brands that never abandoned them, not even in the most difficult times, and always had respect for the girls and NewJeans… So, simply, thank you, Olens.”
— @Jeanz_5